Topics

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

Google’s commenting system may end up benefiting both Google+ and the Web publishers that adopt it.

After retweeting misinformation to his 252,000 followers, Spike Lee issued an apology on Twitter.

Businesses and nonprofits must stay up to date on laws related to social media but should let common sense prevail in the development of their policies.

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of …

E-mail may still be the most popular form of digital communication, but social networking is not far behind.

In advance of PR News’ April 18 PR Measurement Conference, American Red Cross’ Laura Howe discusses moving beyond the obvious metrics and creating useful baselines.

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …

Twitter is the most popular social media platform for CEOs, according to a BRANDfog study.