Topics

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

Was it a coincidence this week that earlier this week Goldman Sachs CEO Lloyd Blankfein gave his first interviews to the media in two years—while in California the SEC was investigating a senior Goldman employee for insider trading? If the Goldman Sa…

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

Basic fact-checking can save you—and your media contacts—a world of grief.

Basic fact-checking can save you—and your media contacts—a world of grief.

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

You wouldn’t set out on a business trip without knowing where you were going and what you hoped to accomplish. Don’t start writing a press release before you’ve answered the five Ws.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.