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The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

At an industry conference last week, a well-respected communications exec was sharing with me that she is on a “listening campaign” this month and it has been quite fantastic the things she’s learning about her brand, customers and competitors. …

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.