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We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

Weber Shandwick’s Social Impact team carries the CSR banner for the agency’s high-profile clients, who are well aware of the connection between business results and sustainability, climate issues and human rights. The Social Impact team’s… Continued

Co-Winner: ESPN Inc. – RISE UP – Give Back! ESPN wanted to build a unique program that goes beyond a classic “reveal” effort for its new original series RISE UP, which told the story of… Continued

Winner: Consumer Electronics Association – The eCycling Leadership Initiative and GreenerGadgets.org To raise awareness of electronics recycling, in April, 2011 CEA launched the eCycling Leadership Initiative, an electronics industry-wide effort aiming to recycle 1 billion… Continued

Like our other CSR A-Listers, Waggener Edstrom Worldwide practices the corporate responsibility it preaches for its clients. WE is a signatory of the UN Global Compact and based its third Corporate Citizenship Report on the… Continued

Winner: Miami-Dade Expressway Authority and Glodow Nead Communications – Text the Last Word Text The Last Word is an emotionally charged online short film (pictured) that serves as the focal point of the Miami-Dade Expressway… Continued

Winner: IBM Corporation and Ketchum – IBM stages largest corporate volunteer event in history, reaching communities in 120 countries “Celebration of Service” was designed to enable IBM to engage with local communities on volunteer projects… Continued

Strategic Objectives, a leading PR voice in Canada for more than 25 years, has pioneered CSR programming in its country. The agency has applied its RACE formula for CSR (research, analysis, communicate, evaluate) for clients… Continued