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Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Inspiration and Metrics: A Good PR Mix

April 20th, 2012 by

In Washington, D.C., PR News held its CSR Awards luncheon and PR Measurement Conference back-to-back on April 17-18. You can read about the CSR winners and the happenings at the Measurement Conference on our site, but I thought I might provide some com…

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

6 Tips for Running a Facebook Contest

April 20th, 2012 by

Facebook is stringent when it comes to running contests, but if you comply with its rules, the rewards can be great for your brand.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

10 Tips for Measuring Your PR Efforts

April 19th, 2012 by

We’ve compiled 10 tips from PR News’ April 18 PR Measurement Conference to help you prove the value of your communications programs.

Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

6 Things Steve Jobs Taught Us About Writing Press Releases

April 19th, 2012 by

Steve Jobs wasn’t just a technology innovator, he also knew how to make his executive quotes pop in Apple’s press releases.

2012 CSR Awards: A-List – Carmichael Lynch Spong

April 17th, 2012 by

Carmichael Lynch Spong’s headquarters in downtown Minneapolis is the ultimate symbol of this agency’s full-on commitment to corporate responsibility and environmental stewardship. Its LEED- qualified workplace is powered 100% by wind-sourced energy, and the agency… Continued