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If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Revamp your traditional press release templates at your organization with these six tips from Meritus Media’s Sally Falkow.