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Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Was Spirit Airlines on your radar a couple weeks ago? It wasn’t on mine—I don’t think I ever booked a flight with them. Now it’s the airline I’m not supposed to fly. Ever. On April 22, the Tampa Bay Times reported that Spirit …

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

It’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team reve…

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.