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A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Apple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.

Apple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.