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It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

Since I became editor of PR News about two-and-a-half years ago, I’ve heard a lot of good things from agency folks about the PRSA Counselors Academy Conference.  This week I finally went. As a first-timer at the Spring Conference in New Orleans,…

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.