Topics

Facebook and Microsoft Unveil Additional Ways to Reach Consumers

May 11th, 2012 by

In advance of Facebook’s IPO, two new offerings expand its ability to help brands reach and connect with consumers.

Time Magazine’s Perfect Publicity Ploy

May 11th, 2012 by

A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time’s subscriptions.

Bad Client Barometer: 4 Red Flags to Protect Your Agency

May 11th, 2012 by

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

Bad Client Barometer: 4 Red Flags to Protect Your Agency

May 11th, 2012 by

PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn’t take them on.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

May 11th, 2012 by

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

Watch the Padding

May 10th, 2012 by

In a recent piece for PR News, PR Insider columnist Andrew Hindes offers tips on how to write a good, and truthful, professional bio. Andrew, who heads The In-House Writer, a PR and marketing copywriting firm, has become our resident expert on writing …

Pinterest Stress? New Plug-In May Be What the Doctor Ordered

May 10th, 2012 by

Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.

Pinterest Stress? New Plug-In May Be What the Doctor Ordered

May 10th, 2012 by

Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

May 10th, 2012 by

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement.