Findings of the PR News/Cision Social Media Survey show that while social media is becoming a major component in engaging with journalists, the ubiquitous use of e-mail to pitch press releases is preventing a total social takeover.
Topics
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign
May 28th, 2012 by Linda RomanelloFacebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.
Pizza Chain’s Controversial Campaign Brings the Heat
May 24th, 2012 by Sahil PatelPizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.
Southwest Proves Sky’s the Limit for a Beloved Brand
May 24th, 2012 by Bill MiltenbergOn the Fly, TLC’s new reality series featuring Southwest employees and customers, takes the airline’s commitment to transparency to new heights.
Pizza Chain’s Controversial Campaign Brings the Heat
May 24th, 2012 by Sahil PatelPizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.
Southwest Proves Sky’s the Limit for a Beloved Brand
May 24th, 2012 by Bill MiltenbergOn the Fly, TLC’s new reality series featuring Southwest employees and customers, takes the airline’s commitment to transparency to new heights.
Americans Say Recession Has Changed Outlook on Life
May 24th, 2012 by Scott Van CampAmericans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.
Americans Say Recession Has Changed Outlook on Life
May 24th, 2012 by Scott Van CampAmericans have become more thrifty and determined as a result of the recent economic downturn, but remain worried about recovering completely.
Social Media Overload? Focus on Your Audience, Not the Tools
May 23rd, 2012 by Steve GoldsteinDuring Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…
Facebook Shareholders Seek Revenge—in Court
May 23rd, 2012 by Steve GoldsteinFacebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.