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The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."