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Ruling the Waves: 5 Tips for a Successful Radio Interview

July 6th, 2012 by

CommCore Consulting Group CEO Andy Gilman explains how to take advantage of the most imaginatively visual medium—radio.

Stifle the Social Network Yawns

July 5th, 2012 by

Author Bill Zehme once asked Frank Sinatra, “What should a man never do in the presence of a woman?” Sinatra’s reply: “Yawn.” It doesn’t matter if you’re a man or a woman, actually. Having someone yawn in your …

Cory Booker’s #waywire Targets Prime Audience: Millennials  

July 5th, 2012 by

The Newark, N.J., mayor and social media star has co-founded a media start-up for youth.

Cory Booker’s #waywire Targets Prime Audience: Millennials  

July 5th, 2012 by

The Newark, N.J., mayor and social media star has co-founded a media start-up for youth.

Journalists Relying More on Industry Insiders for New Stories

July 3rd, 2012 by

A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

Journalists Relying More on Industry Insiders for New Stories

July 3rd, 2012 by

A boom in digital journalism has heralded a return to the traditional practice of seeking trusted, influential sources for stories.

Tom Cruise, Katie Holmes and 2 Broken Rules of PR

July 2nd, 2012 by

Interesting, wasn’t it, that news of the TomKat divorce hit on a Friday? Maybe not: There are two often used sayings that fit nicely into this celebrity “shocker” news: Any publicity is good publicity. And: Release bad news on a Friday afternoon….

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

July 2nd, 2012 by

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.

P&G Tops London Olympics’ ‘Social Scoreboard’

July 2nd, 2012 by

The 2012 London Summer Olympics will be the most "social" games by far—and the event sponsors are ready to compete.