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The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

Sony’s Callan Green and Dave Thomas Foundation for Adoption’s Staci Perkins share their reactions to Pinterest’s move to fight scammers and spammers.

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

Given the continuing, intense media coverage of the report on the Penn State scandal by former FBI director Louis Freeh, there’s no doubt that what was in that report has hit the public like a sledgehammer. Freeh called the behavior of key figures in…

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

When your team becomes relegated to a skeleton crew during the summer, follow these five steps to keep your brand’s social pulse beating.

Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target.  Having been on both sides…