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Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

It wasn’t long after the Colorado shooting during a midnight showing of The Dark Knight Rises on July 20 that questions arose as to whether the movie would be pulled from theaters nationwide. The Wrap reported that Warner Brothers, the studio beh…

While it’s true that the Internet and all it has to offer has propelled marketing and communications creativity to new heights, Greenpeace and Shell’s digital dust-up this summer might beg the questions: Just how high does this creativity need to g…