Topics

PRNEWS Live welcomed Tina Kozak, the first woman CEO of Franco, in its 59-year history, to discuss women in PR leadership on International Women’s Day. 

Cutting back on DEI budgets will not provide significant cost savings during economic uncertainty. For most companies, DEI budgets pale in comparison to other departments. Instead, our author provides other cost-savings measures.

In this Q&A, we asked Michelle Egan, PRSA’s new chair, about member concerns around chatGPT, the priority PRSA places on ethics, and the steps PRSA has taken to diversify its membership and the industry.

The very idea of book bans is counterintuitive to the PR profession, our author writes.

In this issue of Image Patrol, we examine the responses from Norfolk Southern and Microsoft after their respective crises.

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted. 

There is still significant work to be done to build diverse pipelines. Here’s what the industry can do to move forward.

One of the most effective, but oftentimes underutilized, strategies that can significantly broaden an organization’s reach on social media is the implementation of a coordinated employee advocacy program.

In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.