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Branding expert Mario Natarelli concedes the unseemly details that emerged during Elon Musk’s forced acquisition of Twitter damaged brand trust. Yet he’s confident Musk and Twitter can regain that trust by focussing on what Twitter does well and improving the platform.

We ask 2022 Nonprofit Awards honoree Dini von Mueffling about working with nonprofits during times of economic uncertainty.

The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.

PR pros often begin in the summer working on getting products in a holiday gift guide. On the other hand, there’s more than timing involved.

AI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.

In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more.

In a wide-ranging roundtable, three Platinum Awards honorees discussed the importance of PR pros having good research skills and why patience and discipline are needed when deciding about reacting to social issues.

The jury is out on how the public interprets Adidas’ tardy break-up with Ye and his antisemitic rants. And what took the GAP so long to pull Yeezy clothes after dissolving ties w Ye in Sept.?

Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.