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Ford Explorer Men's Edition commercial released in honor of women auto innovators

PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst Deflects

March 16th, 2023 by

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

Silicon valley bank logo and font on dark background with broken elements.

Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis

March 16th, 2023 by

When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate

PRNEWS Announces Winners of 2023 Nonprofit Awards

March 15th, 2023 by

PRNEWS today announced the winners of its 2023 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

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Why Thought Leadership is Key for Impact Companies

March 15th, 2023 by

Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.

How PR Can Lead by Example to Promote Workplace Wellness for Mental Health

March 14th, 2023 by

The topic of mental health transcends politics…and how it should be addressed needs to be normalized.

This colorful flat illustration depicts digital accessibility, a design of technology products or environments helping people with various disabilities use of the service, product or function

How Your Brand’s Digital Accessibility Can Impact its Reputation

March 14th, 2023 by

In this brief Q&A, we caught up with Matisse Hamel-Nelis, VP of Communications, AbleDocs to discuss how a brand’s digital accessibility can impact its reputation.

Crisis Management business concept as a tightrope walker walking out of a confused tangled chaos of wires breaking free to a clear path of risk opportunity as a metaphor for managing organizations.

How to Level with Clients in Crisis

March 13th, 2023 by

Our author points to some traditional crisis response tactics that he believes no longer work, and provides alternative advice for clients in crisis.

How Boston’s TD Garden Fits into a Bank’s Corporate Narrative

March 13th, 2023 by

In addition to extending naming rights to Boston’s Garden, TD Bank has committed more than $15 million in community programming. PRNEWS recently spoke to John Pluhowski, Chief Communications Officer for Corporate & Public Affairs at TD Bank, about the deal and how it fits into the bank’s larger corporate narrative.

PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day Passes

March 9th, 2023 by

This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?

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Considerations for Launching a Specialty Practice

March 9th, 2023 by

One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice.