Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.
Topics
How Technology Can Be a Force Multiplier in PR
February 27th, 2023 by Anthony LaFauceThe idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.
Agency Launch: Better Together
February 27th, 2023 by Erika BradburyWe are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based Better Together.
How the Ad Council Vets Influencers and Measures their Impact on Campaigns
February 27th, 2023 by Tai NicholsAhead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.
One Year In, Lessons Learned on the Ukrainian PR Playbook
February 24th, 2023 by Andrew FrankKey players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.
PR Roundup: Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence
February 24th, 2023 by Nicole SchumanPRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.
How Communicating Gender Equality Impacts Women in PR
February 23rd, 2023 by PRNEWSPRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.
Layoffs or Hiring: What is the Current Status of the PR Industry?
February 23rd, 2023 by Nicole SchumanWith the economy on shaky ground and continuous whispers of recession, we wondered how our friends in the communication industry were doing. With companies cutting back, does that mean agencies and comms departments are feeling the pinch as well?
Three Ethical Obligations at the Heart of PR
February 22nd, 2023 by Nicole Rodrigues, NRPR GroupEstablishing ethical values early in your career as a PR pro and re-visiting them periodically provides a framework for how you act during your years as a communicator.
How Storytelling at Petco Strengthens Internal Communication
February 21st, 2023 by PRNEWSPRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.