Topics

Vector of a businesswoman climbing up the stairs of success

Female Agency Founders Encourage DEI Narrative

February 28th, 2023 by

Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.

Brain made with shining wireframe above multiple blockchain cpu on circuit board 3d render.

How Technology Can Be a Force Multiplier in PR

February 27th, 2023 by

The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.

People Working in a Conference and Photo Illustration

Agency Launch: Better Together

February 27th, 2023 by

We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based  Better Together.

Vector illustration in flat simple style with characters - influencer marketing concept and referral loyalty program

How the Ad Council Vets Influencers and Measures their Impact on Campaigns

February 27th, 2023 by

Ahead of the PRNEWS Influencer Marketing virtual seminar, we caught up with speaker Elena Havas Taylor, Director, Creators for Good, Ad Council to discuss vetting influencers and measuring their impact.

vector illustration of Ukraine President Zelensky

One Year In, Lessons Learned on the Ukrainian PR Playbook

February 24th, 2023 by

Key players in the ongoing war in Ukraine have emerged as some of the most effective strategic communicators in geopolitics. Our author presents lessons learned from this playbook.

crisis team sits in a circle around a laptop

PR Roundup: ​​Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence

February 24th, 2023 by

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

Four female characters walk up together and hold arms.

How Communicating Gender Equality Impacts Women in PR

February 23rd, 2023 by

PRNEWS spoke with Molly Levinson about advice she gives to both students ready to enter the PR workforce and those looking to advance in their careers. She also shares lessons she learned in her previous roles as an Emmy award-winning producer.

a piece of paper that says unemployment with the un crossed out

Layoffs or Hiring: What is the Current Status of the PR Industry?

February 23rd, 2023 by

With the economy on shaky ground and continuous whispers of recession, we wondered how our friends in the communication industry were doing. With companies cutting back, does that mean agencies and comms departments are feeling the pinch as well? 

Three Ethical Obligations at the Heart of PR

February 22nd, 2023 by

Establishing ethical values early in your career as a PR pro and re-visiting them periodically provides a framework for how you act during your years as a communicator.

Connectivity people over blue background vector illustration

How Storytelling at Petco Strengthens Internal Communication

February 21st, 2023 by

PRNEWS caught up with Diana Kowalsky, Sr. Director & Head of Internal Communications at Petco, to discuss how internal comms has changed from the pre-pandemic to now.