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exterior of a Waffle House restaurant

Waffle House Delivers Masterclass in Crisis Management

September 29th, 2022 by

Waffle House looks good on several fronts—protecting employees and customers from going out in a hurricane, while gearing up quickly in the aftermath. 

man silencing the press, saying off the record

Explainer: What Does ‘Off the Record’ Mean?

September 28th, 2022 by

“Off the record” is a phrase that can be used between a journalist or communicator during any interview or conversation.

How Cox Communications Deploys a Framework on Social Issues

September 27th, 2022 by

Cox Communications’ senior director of brand strategy & new media previews a framework the company uses when considering social issues.

Clyde Group’s First President/COO Emphasizes Relationships, Listening

September 26th, 2022 by

Michael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.

Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

How to Make Sure Corporate ESG Strategy Appeals to Younger Generations

September 22nd, 2022 by

Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.

As in the Business Sector, Preparation is Essential for Nonprofits Navigating PR Crises

September 22nd, 2022 by

As in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.

[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication

September 21st, 2022 by

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

PRNEWS Announces 2023 Agency Elite Top 100

September 20th, 2022 by

The list demonstrates the wide range of industry specializations and core capabilities that PR encompasses. It highlights firms of all sizes, ages and locations.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.