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UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

UK-based mobile phone and broadband company O2 turned a PR disaster into a win by communicating with customers with a sense of humor and grace when its network went down

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

Research shows that more single-brand companies promote and communicate the reputation of their company compared to multiple-brand companies.

The world is all a-Twitter about Twitter because of British newspaper reporter Guy Adams, who had his Twitter account suspended for posting the work e-mail address of Gary Zenkel, head of NBC Olympics. On Friday of last week, Adams complained to his 4,…

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

Cygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.

92% of undergraduate admissions officers agree that social media is worth the investment they make in it.