PressFeed’s study, released in August 2012, finds that many PR pros are missing opportunities for media coverage because they are not supplying visuals and SEO-enabled content.
Source: PressFeed
Media Watch: Journalists Demand More Visuals
2 responses to “Media Watch: Journalists Demand More Visuals”
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I publish press releases for gallery exhibitions and cultural events. This is my one pet peeve – that the galleries, museums, and cultural event organizers send out a text press release (that is actually a good thing) without an image (not a good thing). As a web site publisher who gets sent many press releases every day, and doesn’t have the time to chase down images, it is the one that follows the site’s instructions on how to submit a press release that gets published. My readers miss out on a lot of content because of this.
I even wrote specific instructions and offer a submission form on the site so that materials can be sent correctly. Here’s a link to the Arts Beat Submission page on the site: http://www.artist-at-large.com/about/arts-beat-submission/ so you can see what I’m talking about.
there’s an old cliche about the value of a picture. If your topic lends itself to a visual, it makes no sense to NOT use one. The gallery comment above is a perfect example; galleries are about nothing but visuals.
Some of this goes back to not thinking like the consumer. Just because you understand something does not mean the reader does.