PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.
Topics
What PR Pros Can Learn From Kristen Stewart’s ‘Momentary Indiscretion’
July 31st, 2012 by Kathy ScottCygnus Business Media’s Kathy Scott has no advice to help mend Robert Pattinson’s broken heart, but she does have some tips for PR pros who need to mend a brand’s breach of trust.
Your Boss Has Weighed In on Your Tweet, and He Thinks It Was ‘Idiotic’
July 30th, 2012 by Steve GoldsteinDanny Boyle’s London Olympics opening ceremony production on July 27 played like a bombastic, funhouse mirror held up to the U.K. with the world’s citizens as sideline spectators, and inspired Aidan Burley, a Conservative member of Parliame…
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
#NBCFail Prompts NBC Execs to Tweet in Their Defense
July 30th, 2012 by Bill MiltenbergDisgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
July 30th, 2012 by Scott Van CampClose to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
#NBCFail Prompts NBC Execs to Tweet in Their Defense
July 30th, 2012 by Bill MiltenbergDisgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
July 30th, 2012 by Scott Van CampClose to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
Measuring Visibility, Engagement & Influence: Generate Metrics That Matter
July 30th, 2012 by Shalimar BlakelyThe ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.