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Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. T…

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.