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Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Co-Winner: American Academy of ophthalmology – Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses  To the American Academy of Ophthalmology, people who wear non-prescription decorative contact lenses just aren’t seeing straight. So the organization launched… Continued

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued

Co-Winners: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest  mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

Winner: Cohn & Wolfe with Valvoline – Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans  Faced with the challenge of reinvigorating the Valvoline Engine Guarantee program, Cohn & Wolfe decided to go… Continued

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued