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2012 Digital PR Awards: Cause Marketing/CSR

October 1st, 2012 by

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

New Myspace Has the Perfect Celebrity Spokesman

September 28th, 2012 by

How do you bring an old social media brand back from the dead? That’s the challenge for the new owners of Myspace, the once-popular and pioneering social media platform that hit its stride in the mid-2000s, but flamed out thanks to an upstart social …

Paying it Forward by Taking Mentoring to the Sponsorship Level

September 28th, 2012 by

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break throu…

Lessons from the Olympics-The Numbers Speak For Themselves

September 27th, 2012 by

While athletes from around the world were putting their skills to the test in London this summer, the research teams assembled by NBC made an Olympian effort of their own. Leading up to the Games, NBC’s research teams created a survey that would poll…

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

Author/Blogger Jeff Jarvis to Discuss ‘Reverse PR’ as Afternoon Keynoter at Social Media Measurement Conference in NYC

September 26th, 2012 by

Jarvis wil discuss how social media can reverse the role of PR and present the public to the brand on Oct. 2 at the Grand Hyatt in New York City.

Author/Blogger Jeff Jarvis to Discuss ‘Reverse PR’ as Afternoon Keynoter at Social Media Measurement Conference in NYC

September 26th, 2012 by

Jarvis wil discuss how social media can reverse the role of PR and present the public to the brand on Oct. 2 at the Grand Hyatt in New York City.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.