A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.
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Plan Before You Post: 5 Steps to Launching a Social Media Campaign
September 20th, 2012 by Laura GrossWhen handling the social media for a client or your company, these five steps will ensure a seemless strategy.
Big Brands Trim Ad Budgets—More Room for PR$$?
September 19th, 2012 by Scott Van CampHalf of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.
Big Brands Trim Ad Budgets—More Room for PR$$?
September 19th, 2012 by Scott Van CampHalf of the biggest advertisers in the U.S. trimmed their budgets in the last quarter, which may free up budgets for increased communications efforts.
New PR Strategy May Earn the NFL an MVP(R) Award
September 18th, 2012 by Kenneth WisnefskiWebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.
New PR Strategy May Earn the NFL an MVP(R) Award
September 18th, 2012 by Kenneth WisnefskiWebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.
Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’
September 18th, 2012 by jgelbergWhat Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.
Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’
September 18th, 2012 by jgelbergWhat Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.
PR Folks—What’s Wrong With This New York Times Article About You?
September 17th, 2012 by Diane SchwartzThe essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication. This deal is sometimes made conditionally before the interview takes place, or as an…
Have Advance Crisis Knowledge? Better Use Your Time Wisely
September 17th, 2012 by Scott Van CampMost organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.