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The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediat…

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.