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The About page is more than just the facts about an organization: it establishes credibility and answers the site visitor’s question: "Do I want to interact with you?"

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. T…

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.