Built with the input from more than 100 stakeholders in 25 hours of meetings, CONNECT truly connected its 4,000 staff worldwide, attracting more than 50,000 page views on launch day.
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2012 Digital PR Awards: Location Based Digital Campaign
October 1st, 2012 by PRNEWSWinner: The Ritz-Carlton –The Ritz Carlton World Concierge The Ritz Carlton had a problem to solve. How does a global brand serve customers on a hyper-local level? That where the idea for the Ritz Carlton… Continued
2012 Digital PR Awards: Blog
October 1st, 2012 by PRNEWSESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out.
Tim Cook’s Public Apology Puts Apple on the Crisis Management Map
October 1st, 2012 by Bill MiltenbergApple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.
2012 Digital PR Awards: SEO
October 1st, 2012 by PRNEWSCRT/tanaka engineered a total turnaround for the Federation of Quebec Maple Syrup Producers/
2012 Digital PR Awards: Facebook Communications
October 1st, 2012 by PRNEWSPepsiCo turned Tropicana’s Facebook page into a 100% Florida experience—all content focused on TPP’s Florida roots by highlighting growers, groves and oranges, Sunshine State facilities and history.
2012 Digital PR Awards: Digital Marketing Campaign – $500K+
October 1st, 2012 by PRNEWSTo combat consumers railing against HP’s cost of ink, HP and Porter Novelli put a human face on the issue, designating a supply techonology specialist as HP’s resident "Inkologist."
2012 Digital PR Awards: Blog
October 1st, 2012 by PRNEWSESPN’s public-facing corporate blog, Front Row, tells ESPN’s stories from the inside out.
5 Tips For Using HootSuite—Including Its New ‘Conversations’ Feature
October 1st, 2012 by Bill MiltenbergUsers of professional social networking site HootSuite can now chat directly with fellow team members, as well as take advantage of these four other features.
2012 Digital PR Awards: Redesign/Relaunch of Site
October 1st, 2012 by PRNEWSThe NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.