In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.
Topics
JetBlue’s Allison Steinberg: How to Make Your Content Strategy Soar
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Was Press Release Ruling the Right Stuff?
October 29th, 2012 by Scott Van CampWarning: A press release has been deemed as promotional in a court of law, which could result in a lawsuit. Late this week I received one of Michael Lasky’s law alerts, and it really got my attention. Lasky, an attorney at Davis & Gilbert LLP…
Election PR Lesson: Inform, Never Mandate Employees’ Voting Decisions
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Instagram Picks Up Steam as an Engagement Tool—and the Press Digs It
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U.S. Remains the Top Nation Brand, Others Take Reputation Hits
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Brand and Corporate Reputation Converge at Critical Issues Forum
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The OHIO Rule: Only Handle It Once; Easier Said Than Done.
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Public Negativity Is Big Roadblock for Financial Industry
October 25th, 2012 by Scott Van Camp78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.