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Katie Couric sat down with Manti Te’o to get his take on the story involving his fictitious girlfriend.

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Is your Fear of Missing Out (FOMO) flaring up? Are you anxious because all your friends are hanging out and you are at home scarfing down the last spoonful of Ben & Jerry’s? Or perhaps you have FOMO because you haven’t tweeted in three hours or…

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.