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For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

Here are the people and campaigns behind stellar corporate social responsibility work. They will be honored at the CSR Awards luncheon on Feb. 11 in Washington, D.C.

Flu season is upon us, and in a big way. Today the story broke that flu-related deaths have now reached the “epidemic” level. With two small kids, that’s a worry to me. Then I began reading what the Centers for Disease Control and Pre…

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.