In this week's video, Katie Couric sits down with Notre Dame linebacker Manti Te’o to question him, in detail, about what became a national obsession—the story surrounding his fictitious girlfriend, Lennay Kekua.
On the heels of Oprah's interview with Lance Armstrong, Couric's spot with Te'o was a major get, and she certainly asked the hard-hitting questions the world was dying to hear.
How did Manti do from a PR perspective in terms of getting his key messages across? If you were his PR advisor what would you have recommended differently?
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