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5 Tips from the PR News Digital PR Summit

February 27th, 2013 by

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script

February 27th, 2013 by

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

5 Ways Working in PR is Like Being on ‘Top Chef’

February 25th, 2013 by

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”

Social-Media Users Conflicted Over Brands Listening In

February 25th, 2013 by

The public appears to want it both ways when it comes to brands listening in on its social conversations.

NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs

February 25th, 2013 by

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

How To Maximizing Surveys to Create News And Strategically Generate Publicity

February 25th, 2013 by

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

You’ve Been Hacked: What’s Your Company’s Comms Plan?

February 22nd, 2013 by

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

Major League Baseball’s Spring Training is in full swing.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing in the World Series eight months from …

PR at the Bat: What Public Relations Pros Can Learn from Spring Training

February 21st, 2013 by

  Major League Baseball’s Spring Training is in full bloom.  It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of… Continued