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4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

March 29th, 2013 by

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

Brands Channel Social Media To Support a Cause

March 28th, 2013 by

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

PR and the Airline ‘Fat Tax’: Endless Possibilties

March 27th, 2013 by

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers….

Infographic: Most Overused Words in Press Releases

March 27th, 2013 by

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

5 Pointers for a Successful Apology

March 26th, 2013 by

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

4 Ways to Enhance Your PR Efforts on LinkedIn

March 26th, 2013 by

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

How to Protect Your Brand from a Twitter Hacking

March 26th, 2013 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

9 Pieces of Advice to Act On Today (I Swear!)

March 26th, 2013 by

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …

Video: The Biggest Trends and Challenges in Nonprofit PR

March 22nd, 2013 by

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.

Media Relations on Twitter: a Risk Worth Taking

March 22nd, 2013 by

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.