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Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

Why are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do…

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

With the general economy on the upswing PR pros have reason to be hopeful about the future.

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

The percentage of agency revenue deriving from digital projects is projected to increase from 11% in 2011 to 13% in 2012.

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.