Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.
Topics
SEC Says Social Media Can Be Used for Disclosing Corporate Information
April 3rd, 2013 by Matthew SchwartzCommunicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.
Private Networks May Be the Next Frontier for Social Media
April 3rd, 2013 by Bill MiltenbergChris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com
Rutgers Fires Coach Amidst PR Controversy
April 3rd, 2013 by Bill MiltenbergAs March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
Video, Rutgers and Leaders Gone Wild
April 3rd, 2013 by Diane SchwartzAt what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it
5 Steps for Persuading Execs to Improve Their Communications
April 2nd, 2013 by Howard TombAn abundance of self-confidence from executives can strain effective communications.
Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’
April 2nd, 2013 by Bill MiltenbergWeber Shandwick’s new Mediaco division will put a new operating model for branded content.
Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too
April 2nd, 2013 by Bill MiltenbergGoogle faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
5 New Technologies to Spice Up Your PR Mix
April 1st, 2013 by Christopher BennettHarnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up
March 29th, 2013 by Bill MiltenbergTimberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.