Topics

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

Great communicators are usually great writers, and great writers create great PR.

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero… Continued

Forbes recently released data from its 2013 Most Reputable U.S. Companies report.

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.

It’s a chronic problem in PR and communications: Employee training. Despite the dizzying number of disciplines that are now being foisted on communicators—ranging from the ability to think strategically to how to leverage social channels—PR training remains the industry’s Achilles’ heel.