On the Power of Optimism in PR Communications

Earlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT ‪@SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retweeting a comment by CNBC’s Brian Sullivan, whose tweet sparked a conversation among his followers and was retweeted more than 30 [...]