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It may not equal Jonas Salk discovering the polio vaccine or Albert Einstein discovering the theory of relativity, but Apple Inc.’s recent discovery of public relations is worth noting. For years the technology and consumer-products giant was notorio…

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.

What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do bette…

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

Share with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy.

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

As you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.