In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.
Topics
9 Ways That PR Pros Can Capitalize on Infographics
March 4th, 2013 by Bill MiltenbergKarl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.
Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste
March 1st, 2013 by Diane SchwartzWhile nearly every brand is online – be it with a Web site, email marketing programs, social media, apps – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…
5 Tips from the PR News Digital PR Summit
February 27th, 2013 by Scott Van CampCommunicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.
Bogie’s Last Film is a Reminder That PR Groups Need to Change Their Script
February 27th, 2013 by Matthew SchwartzThis past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued
5 Ways Working in PR is Like Being on ‘Top Chef’
February 25th, 2013 by Katie Cosgrove, Henson ConsultingTeaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”
Social-Media Users Conflicted Over Brands Listening In
February 25th, 2013 by Scott Van CampThe public appears to want it both ways when it comes to brands listening in on its social conversations.
NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs
February 25th, 2013 by Bill MiltenbergA horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.
How To Maximizing Surveys to Create News And Strategically Generate Publicity
February 25th, 2013 by Louise M. PollockSurveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the
You’ve Been Hacked: What’s Your Company’s Comms Plan?
February 22nd, 2013 by Bill MiltenbergIn light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.