Topics

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”

The public appears to want it both ways when it comes to brands listening in on its social conversations.

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

In light of the recent string of online hackers usurping brands’ social media accounts (Burger King and Jeep, in particular), we want to know how your organization is primed to handle such a situation.

Pinterest is certainly open for business, and has just raised $200 million in funding.