Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
Topics
Why ROI is Often a Useless Metric for PR Professionals
May 21st, 2013 by Lucia DavisPlanning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration
May 20th, 2013 by Matthew SchwartzYou’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall…
The No. 1 Way to Avoid Typos
May 20th, 2013 by Lucia DavisWhether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.
Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration
May 20th, 2013 by Matthew SchwartzYou’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued
Deploying Online Market Research To Spark Better Media Relations
May 20th, 2013 by NED BARNETTOngoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
May 20th, 2013 by PRNEWSWhen it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report
May 20th, 2013 by PRNEWSSkiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Melding Your Offline and Online Communications
May 20th, 2013 by Mike SamecAs communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.
Reach Non-Wired Employees
May 20th, 2013 by Dorian CundickWe now have more ways to connect internally than we sometimes know how to use. Still, our non-wired employees are as hard to reach as ever.