Topics

PR and IR execs have traditionally had a tenuous relationship. But that may be changing, albeit slowly.

The SPI, or the world’s newest reporting standards on social and environmental reporting, is being introduced to countries and their governments.

The use of social media just got a little more relevant—and risky—for publicly traded companies.

Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.

Consumers will pay more for a product if the brand offers an interactive experience. Gen-Yers say they plan to increase their savings over the next year.

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especiall…