Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
Topics
3 Tactics to Boost the Impact of Your Press Releases
May 16th, 2013 by Lucia DavisPress releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
These are the Barcelona Principles You Should Internalize
May 15th, 2013 by Lucia DavisTake a look at one PR expert’s Barcelona Principles cheat sheet.
Writing Pointers Every Communications Pro Should Memorize — Today
May 14th, 2013 by Lucia DavisHere are a few crucial writing tips that PR professionals need to incorporate now.
Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers
May 14th, 2013 by Victoria GestnerPinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.
Hertz Links PR and Customer Service As Social Channels Grow
May 13th, 2013 by PRNEWSLast summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All
May 13th, 2013 by Katie PaineAny good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Moving Beyond Communicators’ Comfort Zone
May 13th, 2013 by Howard SholkinCommunicators must learn to work well behind the borders of their department. Here’s how.
SMBs Boost Spending on Digital Marketing; Facebook & Fans Worth About $174 a Clip to Consumer Brands
May 13th, 2013 by PRNEWSTwo thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
On the Power of Optimism in PR Communications
May 10th, 2013 by Tony SilberEarlier this week I noticed this tweet from Business Insider’s Henry Blodget: “RT @SullyCNBC: I’ve interviewed many successful people over the years. Many began with nothing. ALL shared one trait—optimism.” Blodget, of course, was retw…