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People often spend their workdays stuck in the “important and urgent” mindset—things that need to happen and need to happen now. With budgets, deadlines and pressing client requests, it can be difficult to find time for anything else. But spending too much of your workday stuck here limits professional growth and development.

The solution McDonald’s crafted to its customer service problem is a great example of effective communications.

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10.

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

This is what it takes to create the story that goes viral on social media.

One of the more insidious aspects of living in a digital age is not having enough time to read full-length articles as much as I like.

Sure, I make a valiant effort to read that wholly absorbing, 20,000-word piece in The New Yorker or a wonderful essay in Harper’s.
But then the distractions kick in, most of them self-inflicted

“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value.

Companies that one time used their agencies to disseminate earnings reports now frequently post them on their Web sites.

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.