Use these three tactics to ensure your CEO or client can neutralize a hostile audience.
Topics
ABC’s of Content Marketing: Always Be Content-Optimizing
June 4th, 2013 by Steve GoldsteinA content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
PR Takeaways to Die For from ‘Game of Thrones’
June 4th, 2013 by Diane SchwartzThe beloved Starks could really benefit from communications counsel.
Rapid Response to A Crisis is Seldom Enough
June 4th, 2013 by Matthew SchwartzTaco Bell is quick to respond to photo of employee getting a little too acquainted with taco shells, but the statement fails to provide some crucial information.
PR Takeaways to Die For from ‘Game of Thrones’
June 4th, 2013 by Diane SchwartzThe beloved Starks could really benefit from communications counsel.
Tips from Angelina Jolie and Michael Douglas on Controlling the Message
June 4th, 2013 by Lucia DavisTwo world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better?
Try Being A Contrarian For Greater Media Success
June 4th, 2013 by Arthur SolomonAs readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued
Cheerios Refuses to Pull Commercial and Cave in To those Upset by Interracial Depiction
June 3rd, 2013 by Lucia DavisA recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.
Want to Succeed on Pinterest? Pin In Color
June 3rd, 2013 by Lucia DavisWhat are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.
Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us
June 3rd, 2013 by PRNEWSDespite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.