There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.
Topics
When the Event Starts, Plans Can Be Worthless, but Planning is Everything
February 17th, 2014 by Jim GregoryHow to Manage the Worst Situations Using Basic Rules and Authentic PR
February 17th, 2014 by Mark MaleyWhether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
In the Heat of a Crisis, Will Your PR Plan Work?
February 17th, 2014 by Gene GrabowskiBrands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
February 17th, 2014 by PRNEWSMore than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.
Facebook’s Custom Gender Option a Lesson in Understanding Your Audience
February 14th, 2014 by Richard BrownellWhat does the announcement of Facebook’s new gender options tell communicators?
7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day
February 14th, 2014 by Steve GoldsteinThis being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to say that, and it goes to a point I’m about to make.) And that point, to borrow from an old […]
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
Jeter Skips the Press Conference and Retires Via Facebook
February 13th, 2014 byBy going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects.
Image-Heavy Twitter Profiles Could Be Coming Soon
February 12th, 2014 byImitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that… Continued