With the rise of social-media communications, PR execs work a lot more closely these days with the advertising industry on strategic marketing efforts. Now they have another opportunity, thanks to a new program that LinkedIn just rolled out.
Topics
10 Things to Avoid Saying in a Job Interview
July 23rd, 2013 by Caysey WeltonJob interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés.
How to Join the National Conversation
July 23rd, 2013 by Christopher RieckBecoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story.
Colonel Sanders is the Latest Fast Food Icon to Be Put Out to Pasture
July 22nd, 2013 by Caysey WeltonKFC has announced the retirement of its Colonel Sanders brand mascot. The Colonel was a likeness of the restaurant’s founder, Harland Sanders, and is just the latest fast food icon to be faded out to make way for new brand appeals.
5 Steps to Managing a Crisis with Social Media
July 22nd, 2013 by Lucia DavisAn errant Facebook comment or distasteful quote from a company executive can ignite a crisis in a matter of minutes. Here’s how to fight back on social.
Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly
July 22nd, 2013 by PRNEWSPR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.
Helping PR Pros Debunk Millennial Stereotypes And Dispel the Myths Character Count 65 Launching Your Agency Today?
July 22nd, 2013 by Glynn MurphAt the same time we suffer from stereotypes in the eyes of our elders. Think about how intimidating it can be trying to prove yourself to someone who thinks you spend the better part of your day tweeting, texting and keeping up with the Kardashians.
Case Study: As Internet Addiction; Increases, an Agency Uses Social Media to Promote Reboot’s ‘National Day of Unplugging’
July 22nd, 2013 by PRNEWSIn this digital age, many Americans have a hard time stepping away from their hand-held devices. The annual National Day of Unplugging (NDU) encourages the world to take a break from technology for just 24 hours and remember that there’s more to life than staring into your screens all day.
Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing
July 22nd, 2013 by PRNEWSA recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013.
Tips for PR to Start Wearing Green Eyeshades
July 22nd, 2013 by David PattonIs social media turning PR pros into quasi accountants? The growth of social media has upended the communications industry, creating dozens of new channels at our disposal, as well as questions about its value to organizations.