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The Children’s Place Needs to Grow Up

August 7th, 2013 by

The Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers?

‘A-Rod’ At the Bat: Swing and a Miss?

August 6th, 2013 by

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.

The Power of PowerPoint as a PR Tool

August 6th, 2013 by

Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide?

Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros

August 6th, 2013 by

Amazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper.

7 Seconds to a Better Press Release

August 5th, 2013 by

Let’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement. But don’t get all cocky, because …

7 Seconds to a Better Press Release

August 5th, 2013 by

Let’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement. But don’t get all cocky, because what comes next is critical. As a reporter by trade and one who still […]

4 Essentials for Communications that Connect with Any Audience

August 5th, 2013 by

The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez.

7 Seconds to a Better Press Release

August 5th, 2013 by

Let’s assume that your press release landed in the right in-box, meaning the reporter is the right target for your message. For anyone in public relations, just getting to this point is a major achievement.… Continued

5 Things a PR Pro Can’t Live Without

August 5th, 2013 by

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in.

Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

August 5th, 2013 by

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,”