Ten Steps To Take When Planning a CSR Program

July 9th, 2008 by

Here are ten simple steps to take when planning an CSR program. 1.    Identify potential stakeholders and meet with each to explore their interest in helping plan and implement the CSR program. Think about synergies:… Continued

When It Rains, It Doesn’t Have to Pour: How to Manage a Business Crisis Effectively and Come Out Better Than Before

July 8th, 2008 by

When the news is bad and the stakes are high, it can be the tendency of some corporate spokespeople to hide out and avoid the media.  After all, if you don’t have anything good to… Continued

Marketers Need to Reach "Greenfluencers"

July 7th, 2008 by

According to two recent studies, one by the Tennessee-based ad agency Shelton Group and the other by the communications firm Porter Novelli, marketers seeking to push consumers into making greener purchasing decisions are coming up… Continued

Eight Ways to Manage Media Response During Litigation

July 7th, 2008 by

To manage the media response and prevent potentially lasting and costly damage to the corporate reputation, litigation communications should be an essential part of a company’s approach to a high-profile legal case. In order to… Continued

Active Engagement: Winning Friends and Influencing People via CSR

July 7th, 2008 by

Several years ago a major international clothing retailer decided to take the future of its brand image into its own hands. And it did so in a surprising way. Given the nature of its business,… Continued

Seven (Mostly Digital) PR Tips To Boost Brand Awareness

July 3rd, 2008 by

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase… Continued

Making Your Widget Work for You

July 3rd, 2008 by

Almost everyone understands the basic concept of a widget – what it is and what it does –  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives… Continued

Press Release SEO Tips

July 3rd, 2008 by

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

How Medical Products Companies Should Handle Media When in a Legal Dispute

June 30th, 2008 by

Patent challenges. Counterfeiting lawsuits. Product liability. There’s no dearth of litigation in the health product space but there are ways you can successfully communicate with the media if your client, a medical products company, is… Continued