Topics

Best Practices for Writing Media Center Content

December 22nd, 2008 by

Following are a few guidelines that will help you write and shape content for your company’s newsroom or media center: •    Utilize a robust content management system; consider using blog publishing platforms as a content-management… Continued

How to Develop a Media-Friendly Web Site

December 22nd, 2008 by

Looking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip… Continued

Making Green by Going Green

December 22nd, 2008 by

The question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a… Continued

Tip Sheet: Short & Sweet: Simplifying the CSR Report

December 22nd, 2008 by

By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued

Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses

December 22nd, 2008 by

In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.

How To…Tap Cause Advocates to Boost Earnings

December 22nd, 2008 by

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued

Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion

December 22nd, 2008 by

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued

Relationship Training: Building a Media Network One Reporter at a Time

December 17th, 2008 by

Building relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued

Consumers More Brand Loyal to Companies that Do Good

December 17th, 2008 by

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the… Continued

Evolution of an Eco Experience

December 16th, 2008 by

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued