On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.
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PR People Awards Finalists and PR News People to Watch
November 11th, 2013 by PRNEWSPR News will announce the winners of the 2013 PR People Awards at a Dec. 10 luncheon at Washington, D.C.’s National Press Club. We’ll also honor this year’s inductees into the PR News Hall of Fame and the 2013 People to Watch list of Rising PR Stars (listed here).
SMBs Say They Are More Optimistic About the Economy; A Few Shopping Items that Mom and Dad Can Agree On
November 11th, 2013 by PRNEWSMore than three-quarters of moms (80%) nationwide are making the major household purchasing decisions for their families, per a recent Child’s Play Communications study. Dads may still have a long way to go before they catch up, but the tide is slowly changing.
Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach
November 11th, 2013 by Ned BarnettIn the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.
When Did You Realize You Wanted to Work in PR?
November 8th, 2013 by Caysey WeltonWhen it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”
PR Needs to Master The Art of the Public Apology
November 8th, 2013 by Matthew SchwartzAmericans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology solutions for media consumers. New utilities—new ways to interact with content—seems to be more important than the content itself. Think […]
5 Tips to Maximize Twitter Engagement
November 7th, 2013 by Caysey WeltonTwitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind.
How to Get Employee Buy-In for Your CSR Program
November 7th, 2013 by Matthew SchwartzWe hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house).