By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects.
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Jeter Skips the Press Conference and Retires Via Facebook
February 13th, 2014 byImage-Heavy Twitter Profiles Could Be Coming Soon
February 12th, 2014 byImitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that… Continued
Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge
February 12th, 2014 byChick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.
Dumb Starbucks Turned Out to be Smart PR
February 11th, 2014 by Brian W. KellyDumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons.
5 Storytelling Tips to Make Your Brand More Relatable
February 11th, 2014 by Richard BrownellStorytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.
Lessons in Social Media Writing: Define Your Audience and Ply Your Personality
February 10th, 2014 byFiguring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics.
PR Insider: Staying Focused at the Center of a Crisis
February 10th, 2014 by Bruce MendelsohnIn today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if […]
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
Case Study: Establishing a Unified Brand for Philips with Smart Marketing, Teamwork and Keeping Things Flexible
February 10th, 2014 by PRNEWSPrior to 2013, Philips had 40 brands exhibiting in multiple exhibit spaces at LFI, each heavy with product displays. The new positioning required GES and Philips to produce a single 10,000 square-foot innovative booth to house all previously separated brands.