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Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […]

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.

Civilian organizations and corporate brands can learn helpful tips from military communications practices.

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.