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Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media.

Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […]

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.

Civilian organizations and corporate brands can learn helpful tips from military communications practices.