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Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia.

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike.

Oscar Suris, executive VP and head of corporate communications at Wells Fargo, talks about the importance of sharing stories, life in a post-banking crisis universe and what he does to unwind.

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion.

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media.

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget.

As marketers struggle to define mobile objectives and manage their mobile presence, mobile is changing your customer’s behavior and expectations.

As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.

Shy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media.