Topics

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs.

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run.

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers.

If you want news professionals to publish or comment on your news release, it has to be news, and has to provide benefits to the media outlet’s audience.

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites.

As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae landing. Buyer beware.

Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.