While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective.
Topics
PR Pros Need Better Strategies to Handle Crises
September 15th, 2014 by Arthur SolomonThis year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.
The Fickle Consumer
September 15th, 2014 by PRNEWSEven the most popular brands are not immune to rapidly changing consumer tastes.
Short. Fun. Sequential. How to Reinvent the Press Release
September 15th, 2014 by PRNEWSIt’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.
Social Media: Amid Flurry of New PR Channels, Old Rules Still Apply
September 15th, 2014 by PRNEWSThe most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.
How To Give a Presentation in 9 Words
September 15th, 2014 by Mike NeumeierA presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.
What Makes an Effective Crisis Spokesperson?
September 12th, 2014 byA good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage.
Did CBS Take Low Road by Canceling Rihanna?
September 12th, 2014 by Richard BrownellSkirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring.
8 Key Organizational Benefits of Having Social Employees
September 11th, 2014 by Steve GoldsteinMark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations.
PR Insider: 7 Ways to Turn Event Insights into Media Coverage
September 11th, 2014 by Brittany BevacquaNot every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.