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Winner: Big Fuel and T-Mobile—The Break Up Letter To kick off 2014 with a bang, T-Mobile announced the Contract Freedom program at CES. The premise of the program was that if you switch to T-Mobile,… Continued

Co-Winner: 97th Floor—Blendtec Recipes  After researching, the team at 97th Floor found that over 33,000 people search for restaurant and copycat recipes on Google every month. After further research the team discovered that Buffalo Wild… Continued

Winner: 97th Floor — Blendtec Community.  97th Floor set out to create a Google+ community, branded under the Blendtec name where users could come and find healthy recopies, fitness tips and other health related posts.… Continued

Co-Winner: Live Nation Entertainment—Demi Lovato Facebook Q+A Live Nation hosted a live Facebook question and answer session with popular singer Demi Lovato in support of her world tour. The team set out to build awareness… Continued

Winner: Anthropologie  On Tumblr, Anthropologie is meant to engage and entice by supplementing the shopping experience through creating a 360-degree depiction of the brand’s lifestyle. Be it outfitting tips from their personal stylist, a mouth-watering… Continued

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.